When we wrote one of the first pre-seed checks into Bloomscape in the summer of 2018 we did so with the belief that solving the hard problems first matters. Founder and CEO Justin Mast comes from a family of greenhouse growers who’ve long supplied plants across the middle of America. Based in Detroit, we loved Justin’s passion for greenery, and perhaps more than that we loved his obsession with supply chain, package innovation, and figuring out how to do something hard.
Two years later Bloomscape has expanded into a nationally-known brand with dozens of options large and small to bring the real jungle into the urban jungle. As owners of over 30 Bloomscape plants ourselves, we know the level of satisfaction that comes with having a Zoom background people compliment and think is fake… don’t worry, it’s not, and the health benefits of living in a world surrounded by toxin-filtering plants.
Congratulations to Justin Mast and the Bloomscape team on securing their $15 million Series B from Joel Cutler and General Catalyst. We couldn’t be more pleased to be on this wheelbarrow of a journey with our co-investors who’ve also founded and built companies like AllBirds, Away Luggage, Warby Parker, Kayak, and Priceline.